Presence-Aware TV re-engages and recognizes viewers at MWC 2026.

“Presence-Aware TV”

brings Audiences Back to the Main Screen and seamlessly knows who is watching it

@Mobile World Congress 2026

Barcelona – March 2026

In an era where viewers increasingly divide their attention between mobile devices and television, the new “Presence-Aware TV platform” re-centers engagement on the main screen.

By detecting who is physically present in front of the TV and seamlessly connecting smartphones to the viewing experience, broadcasters and operators can increase audience engagement, reduce churn, and unlock new monetization and revenues opportunities on the big screen.

Truesense, Symera, Sofia Digital and SMiT announce a strategic collaboration to introduce a next generation TV interaction platform powered by Ultra-Wideband (UWB) sensing and Web3 wallet technology built on Hedera distributed ledger infrastructure within the Hashgraph ecosystem.

The joint solution will be showcased at Mobile World Congress Barcelona starting March 2, presenting an innovative UWB-enabled USB key that seamlessly connects the mobile world with the large TV screen.

A New Way to Experience Television

The platform enables TVs to securely detect the presence of multiple users in front of the screen through UWB precision sensing.

When a viewer is physically present, their smartphone becomes an automatic companion device — enabling interaction, , gamification, loyalty rewards, and secure Web3 mobile wallet transactions.

This breakthrough creates a Presence-Aware TV ecosystem, where:

·       The TV knows who is watching whilst maintaining GDPR compliance

·       Multiple audience members can interact with a single TV for increased social experiences

·       Advertising value is boosted through interactive and measurable audience engagement

·       Real-time interaction with linear TV provides new monetization options for Free to Air content

·       New opportunities boost PPV content and interactions

·       Configurable gamification and consumer incentives activated in real time through pre-integrated wallet and web 3.0 infrastructure

·       Account sharing fraud is reduced through proximity verification

Bridging Mobile and TV for the Next Monetization Era

Leveraging the global mobile ecosystem across billions of Apple and Android smartphones, with UWB increasingly integrated into flagship models, the USB TV Dongle enables proximity-aware services on both legacy and smart TVs, enhancing operators’ competitiveness.

Upon insertion of the USB Key, the operator application (OpApp) is automatically deployed on the TV, enabling the full broadcaster experience, including content access, interactivity, gamification and wallet services, directly on the screen, without requiring a dedicated and expensive external set-top box.

The solution aligns television with modern digital behavior, bringing:

·       Real-time interaction between TV and mobile

·       Certified transactions via distributed ledger technology

·       Enhanced engagement for operators and advertisers

·       New revenue streams for broadcasters and content providers

An amazing partnership :

“This collaboration represents a natural convergence between sensing technology, Web3 infrastructure and operator-grade TV platforms.

Together we are redefining how users live the TV experience, making it interactive, measurable and economically sustainable.”

Truesense, a leading innovator in Ultra-Wideband technology and human-machine interaction systems, provides the UWB sensing modules and embedded intelligence enabling secure proximity detection between TV and mobile devices.

Sofia Digital, TV application specialist enabling operators, broadcasters, and content providers to deliver next-generation television experiences through modern UI solutions across smart TVs and companion devices.

Symera,  bring physcology and technology together with creative gamification design that is easily deployed through their WeSuite platform that combines their gamification engine with Web3.0 wallets, incentive token design, management and insights technology.

SMiT, global provider of secure access and TV hardware solutions, contributes its expertise in secure TV infrastructure and device integration.

The solution will be demonstrated live at MWC Barcelona, Italian Pavilion (ITA), Hall 7 - stand #7D71 (booth #15), from March 2, 2026.

For more informations :

Truesense : https://www.truesense.it/en/

Symera : https://symera.net/

SofiaDigital : https://sofiadigital.com/

SMiT : /engr/

The Hashgraph Association : https://www.hashgraph.swiss/

Hedera : https://hedera.com/